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press release

Holiday scheduling stresses reduced with “Open all Weekend” campaign Salon doubles its weekend schedule and offers free value-added services in December

San Diego, Calif., 07 December 2007 – dk hair announced today that it has added Sunday to its original five-day operating schedule in recognition of the scheduling stresses faced by clients during the holiday season. Now open all weekend, the salon offers hair, skin and body services on Saturday from 9–5 pm and Sunday from 12-6 pm.

"Now that we’re in December, we’re finding that clients are having a hard time fitting in a hair appointment during their ultra busy work week. And though Saturday appointments are an option, available appointment times are in short supply," expressed co-owner David Valencia. "Now, by adding Sunday to our work week, clients can reduce their scheduling stresses by considering Sunday as a possible appointment choice." dk hair has also launched several free value-added services for this clients this month:

• For the entire month of December, clients can benefit from a $125 worth of services with the purchase of a $100 gift certificate. The certificate must be purchased in December and is good for any hair, skin and/or body services.

• On Sat, 15 December, dk hair will be offering a Bumble & bumble (B&b) treatment day. As a B&b Elite Salon, dk hair is authorized to carry the full B&b treatment line - a rite given to less than 1% of all salons in the nation. Clients will gain valuable information and demonstrations on the benefits of the entire product line.

• On Sat, 22 December, dk hair will sponsor astrology and palm/tarot card readings, a unique experience for clients to see what’s in their stars for the New Year.

• A new, redesigned website will be launched later this month which will highlight the salon’s new facility, its services and expanded team of colorists, stylist, massage therapist and other key members.

for immediate release
07 December 2007

contact: Cyndi Wegerbauer
(858) 442-9247
cyndi@cwcmpr.com