American Wave creates soft, natural-looking wave and curl patterns for today’s style-conscious client. Whether you want to increase volume, make curls, or add beach waves this professional service offers the permanent creation of texture.
The system uses editorial hair setting techniques for fashionable looks. The ionic waving lotion reduces stress on hair, smoothes the cuticle, and encourages wave and curl patterns that are tailored to the characteristics of each person.
Adds volume and density to limp or fine hair. Great for putting oomph into blow-dries and hot-tool styling sessions. Creates bouncy and voluptuous looks.
THE BEACH WAVE
Marries straight and wavy textures to create the sexy, tousled beach waves that are at the forefront of fashion and style.
EXPANDED WAVE & CURL PATTERNS
For resilient and dynamic wave and curl patterns that are fabulous and full. Great for clients who want texture expansion.
Using ionic technology and a natural waving system American Color Wave features a new collection of editorial setting techniques and makes bombshell waves compatible with bombshell blonde, and other dynamic hair color services.
Clients with all hair types are eligible for American Wave. American Wave is not suitable for bleached hair, or heavily highlighted hair. American Color Wave is compatible with almost all hair colors, however, a consultation is recommended for anyone with heavily lightened hair.